🕰️ Our Story

At Gurger Ltd, time is more than a measurement — it’s a legacy.

Founded in the heart of London, our journey began with a single passion: a deep admiration for the craftsmanship and heritage found in vintage timepieces. From that passion grew a mission — to curate, preserve, and share remarkable watches with collectors and enthusiasts around the world.

A Boutique Rooted in Heritage

Gurger Ltd was originally located at Stands 363–365 within Grays Antique Market. In 2025, we proudly moved to Stands 378–379 — one of the prime positions in the building — to reflect our growth and better serve our clients with improved space, visibility, and access.

Located in Grays Antique Market, Mayfair — London’s prestigious centre for fine antiques — our boutique specialises in rare and collectible watches from legendary brands such as Rolex, Cartier, Patek Philippe, Audemars Piguet, and Piaget. Each piece is selected for its history, design, and integrity.

Our boutique is more than a shop; it’s a space where craft meets character, and where every visitor — whether seasoned collector or first-time buyer — is treated with the same level of attention, respect, and expertise.

A Commitment to Authenticity

Every timepiece that passes through our hands is authentically verified, professionally serviced, and described with full transparency. We believe luxury should never rely on assumption — which is why our clients trust us for watches that are original, mechanically sound, and investment-worthy.

From the first enquiry to final delivery, we provide a smooth, transparent buying experience — whether online or in person.

Powered by Passion

Founded by Efe Gurger, a GIA and LSE Alumni and operated by a small, dedicated team of watch professionals, Gurger Ltd is built on knowledge, precision, and enthusiasm for horology. Our global perspective and personal touch allow us to source and offer pieces that not only hold value — but meaning.

Whether it’s a birth-year Rolex, a Cartier Tank for an anniversary, or your first mechanical watch, we’re here to help you find the one that tells your story.

📍 Come Visit Us

Gurger Ltd — Grays Antique Market
Stand 378–379
58 Davies Street, Mayfair, London W1K 5LP

Walk-ins welcome. Private appointments available.
Worldwide shipping. Certified authenticity. 1-year warranty on all timepieces.